In a report prepared by the Swedish consultancy firm Differ, Vattenfall jumped from a 12th place in 2016 to a fourth place in 2017 among Swedish energy companies in the evaluation of how green (environment friendly) the respondents see the brand. Number one energy brand is “GodEl”, a reseller that only provides renewable electricity with an eco-label (Bra Miljöval).
According to the report, the sale of the coal business in Germany has probably contributed strongly to Vattenfall’s climb.
As far as the positioning among all the 85 companies from all sectors is concerned, Vattenfall ranks as number 13 in the survey.
Sweden’s Greenest Brand is a reoccurring survey conducted by Differ where more than 1000 Swedish respondents aged between 15 and 75 have participated. The 2017 figures have been collected in December.
“When it comes to environmental matters, we see that Vattenfall is now increasingly being referred to as one of the good examples. It seems like our dedicated environmental work - not only within our own company but also in helping other sectors becoming fossil-free - has attracted attention. Therefore, our steep climb in the report can, in my view, primarily be ascribed to our work with the green steel partnership Hybrit, e-mobility and the InHouse programme where we help house owners to contribute to a better climate”, says Vattenfall Head of Environment, Helle Herk-Hansen.
Swedish energy companies
Vattenfall has climbed eight positions compared to last year
Environmental electricity products are popular
The Differ report states that being green is a decisive factor which to a high degree influences the consumers’ decision to buy a product. The energy business is where the highest relevance of being green is found and also the business where most people – as many as 44 per cent of the respondents – disqualifies brands that are seen as not green
According to Herk-Hansen, Vattenfall in Sweden has experienced a 17 per cent increase in the B2B demand for products with environmental value, for example Guarantee of Origin, EPD (environmental product declaration), and Bra Miljöval from 2016 to 2017.
“Companies increasingly want to be associated with a green profile and energy supply is often an important environmental aspect for many companies. Our ability to deliver on customers’ environmental demands is therefore more important than ever before. To be trustworthy we must be transparent on how electricity can reduce our customers’ environmental footprint and also verify that we ourselves do our utmost to reduce our own footprint,” Herk-Hansen explains.
In her experience, environment has in fact become a prerequisite when engaging in partnerships and other types of cooperation. This is not only the case in Sweden. In the Netherlands Vattenfall has for instance made power purchase agreements with Microsoft where they enter into long-term contracts for wind power from Vattenfall.
Overall position and points for all companies in the survey