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NETHERLANDS Dutch football club AFC Ajax is to be bought by Vattenfall’s Dutch subsidiary Nuon in a deal worth 98 million euro (920 million SEK). Swedish players could top the team.

The surprise takeover - the biggest in Dutch football history - was finalized today, 1 April, after talks with Vattenfall’s head of sport sponsoring Josef G Larsson and Erwin van der Lar, marketing director with the Dutch capital’s football pride.

"Vattenfall has been looking for an acquisition for some time, and a partnership with one of the most successful clubs in the world makes strategic sense," says Sten Hög, Head of European Mergers.

Glamour to Vattenfall
"We are delighted to partner with what is already one of the top clubs in Europe," Josef G Larsson says.
"We have the resources and ambition to achieve even more given the huge potential of this great club. Ajax will bring glamour to Nuon.”

Erwin van der Lar expects a more Swedish touch to the Ajax team, also referred to as ‘De Godenzonen’, the sons of god.
“It would be a dream to sign up Zlatan Ibrahimovic for the coming season and win the Champions League with him. He would be god in Amsterdam and it would take the Dutch-Swedish Relationships to an all-time high.”

A perfect mix
Today, Nuon and Ajax have a number of close links with each other. Amsterdam ArenA, the home of Ajax, is only a few steps away from the Nuon headquarter. Moreover, Ajax’ away colors are almost identical with Nuon’s – yellow and purple.

“I have seen the Vattenfall colors, blue and orange, for the first time. They would make a perfect mix of Ajax, Nuon and Sweden. We call it Sworanje!,” says Erwin van der Lar.

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