When Powerpeers was launched last year, it was the first digital, interactive marketplace where supply and demand for self-generated energy could meet. At the end of June this year, the platform was then presented at the annual Eurelectric Conference in Portugal.
“With our online marketplace for energy, customers can monitor on an ongoing basis, how much power they purchase, trace in full which sustainable sources the purchased energy comes from, or, if they are themselves an energy supplier, see to whom they supply their electricity,” Director of Vattenfall subsidiary Powerpeers, Lars Falch explains.
According to Falch, Powerpeers is just one of many examples of the transition to a sustainable energy system. But what makes Powerpeers so interesting is the technology on which the concept is based. Customers can decide for themselves from which energy sources they wish to purchase green electricity and/or to whom they wish to supply the electricity that they have generated themselves. This start-up is therefore a concrete example of how the transition to a world without fossil fuels can be put into practice, and the way Powerpeers is organised - as a start-up at a certain distance from the parent company, has also attracted interest
Powerpeers was soft-launched as a start-up in 2016. "We defined a number of different objectives at the time. Firstly, we wanted to speed up the transition to a more sustainable energy system together with Vattenfall and from the bottom up. We did this by marketing Powerpeers on the Dutch market as an independent brand with its innovative business model. We also wanted to further develop the technologies behind Powerpeers and to sell the licences for them to interested parties abroad. Now, a few months on, it's clear that, after a number of hard lessons, we are on the right track."
What surprised the Powerpeers people was that there was so much interest at such an early stage from international energy companies who wanted to launch a Powerpeers marketplace themselves. By the end of this year Powerpeers hope to start a pilot project outside Europe, with part of the marketplace technology being used under licence by another energy supplier.
Based on surveys and the feedback received by Powerpeers, customers seem to be happy, too: "Our customers really like being self-sufficient and feeling that they are in control of the transition to a more sustainable world, without fossil fuels," explains Lars Falch. "Clearly we are keen to grow, but we must do this in stages: growth must not impact on customer satisfaction."