The biennial World Solar Challenge starts on 18 October and will take participants on a 3,000 kilometre solar-powered vehicle journey across Australia from Darwin to Adelaide. The participants will battle to finish the race in the fastest time.
Nuon has been the main sponsor of the Nuon Solar Team since 2001 where 15 students from the Technical University of Delft have constructed and will race the Nuna8 solar car.
The team is now taking part in the race for the eighth time. The team members come from various study backgrounds − electrical engineering, aerospace engineering, industrial design, mechanical engineering and applied physics.
Roos ten Hove, Project Manager Sponsoring at Nuon, explains that the company not only sponsors the race team financially but also has two employees who advice and guide the students in matters related to marketing, PR, sponsoring, media and HR.
“The race gets a lot of positive attention in the Netherlands. Prior to the race we organised an event in March where we presented the team. We also organised a race in the Olympic stadium in Amsterdam where Dafne Schippers, the 200 metre world champion, raced the Nuna7 vehicle that was used two years ago. In August, we officially presented the new car which also got massive media coverage. By organising these events we are able to create positive PR for our brand.”
Five time champions
The Nuon Solar Team is this year defending its world title in the race, the team has won the race a total of five times. The new Nuna8 vehicle is 30 kilos lighter and performs 10 percent better aerodynamically compared to the Nuna7 car.
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