The World Economic Forum is regarded by some as the mother of all summits. For four days (20-23 January), 2,500 delegates from all over the world gather in the small town of Davos to exchange ideas, discuss and network.
Magnus Hall attended the summit for the first time in 2015.
"Davos is something a bit special. Last year I registered for so many meetings I didn't know if I was coming or going. I'd only been CEO of Vattenfall for three months when I was thrown into a fairly political discussion where everyone was wound up about all sorts of things in the energy sector in Europe. I really hit the ground running."
Everyone in the industry will be there
The main reason Magnus Hall is attending the World Economic Forum is to meet and discuss topical issues with representatives from the global energy industry.
"We discuss what's on the agenda for the future and what's going on right now and this gives us an idea of the state of play in various parts of the world. I have a pretty good idea of what's happening in Europe. But it's also good to know what's happening in other areas beyond that. External input is always useful and the Davos summit is a good opportunity for this. I'm also going to see if I can find time to attend the meetings that don't deal specifically with energy issues."
Good opportunity to make contact
At Davos, Hall will be in the company of a number of key representatives from Swedish industry and leading politicians. Prime Minister Stefan Löfven is just one of those who will be attending the summit.
During the two days Magnus Hall is in Switzerland he'll also take the opportunity to meet suppliers and customers.
"Since everyone is there, you maybe need a half hour meeting to get things sorted. In my view, this is a really good opportunity."
Fourth Industrial Revolution
The theme of the World Economic Forum this year is the Fourth Industrial Revolution. A revolution which Magnus Hall believes will have a significant impact on Vattenfall.
"What will affect us most is that our customers will have a totally different role in the electricity system of the future. They'll be a more integral part of this system, both as consumers and producers of electricity. Customers will be a more dynamic part of the market. In order to make this possible, we'll have to digitalise the role of the grids, for example. Nobody knows what exactly the system will be like but it will bring with it brand new opportunities."
"This means that Vattenfall must follow and understand these changes and be prepared to invest in these areas. There's nothing new about this though. We're already faced with major changes, we just have to identify the business opportunities they bring. It's very exciting."